跟卖是亚马逊独有的一种“特色”，亚马逊跟卖实质是未经过商标所有人或专利所有人的许可在亚马逊销售产品，无论是否销售正品，本质上属于未经授权销售跟卖商标，属于侵权行为。

遭受侵权我们当然可以向亚马逊提出投诉，但是中国人往往本着“以和为贵”的原则，如果能在投诉之前就私下解决掉当然是最好的。

这样我们就要给跟卖者发送协商邮件，但是很多卖家并不清楚这个邮件要怎么写，今天我们就以美国站为例，给大家分享两个邮件模板。

①如果你的产品是有品牌备案的：

邮件标题明确，示范：Amazon ASIN:XXXXXXXXX IP infringement communication

内容：正文开头：表明身份，然后，阐述事由，三问，侵权类型，请提供专利号/版权号，请明确专利/版权的注册国家。

Test Buy邮件模板：

Dear “跟卖名字”,

It has come to our attention that “跟卖名字” is using the ” 你的品牌名 “ trademark without license or prior written authorization from ” 你的品牌名“.

” 你的品牌名“ holds federal trademark registrations in the United States. So  “跟卖名字” listings violate ” 你的品牌名“ trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “跟卖名字”utilizes our trademarks and images protected by copyright.

“跟卖名字” currently has at least one listing on Amazon.com for products that utilize“你的品牌名” trademarks and/or copyrights without authorization.

See the following ASIN: 被跟卖的ASIN码

“你的品牌名“ is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of  ” 你的品牌名“ trademark rights, copyrights, and Amazon’s Participation Agreement.

“跟卖名字” ‘s infringing listings must be removed immediately to prevent damage to ” 你的品牌名“ brand and lost sales.

While ” A “ has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of ” 你的品牌名“ trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2) Removed all of ” 你的品牌名“ listings of products it claims to be associated with ” 你的品牌名“, including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of ” 你的品牌名“

②如果你的产品没有品牌备案：

无论有没有品牌，表达态度端正，不卑不亢，友好礼貌，立场坚定。

邮件标题明确，示范：Fulfillment by Amazon Warning Communication About ASIN:XXXXXXXX

内容：正文开头：表明身份，然后阐述事由，要求履行的事项和后果。

Test Buy邮件模板：

Dear [跟卖卖家名字],

I am the owner of [你的品牌名字或者店铺名字]. It has come to my attention you are selling [你的品牌名字或者店铺名字]. I request that you to remove your listing right away.

[你的品牌没给你在或者店铺名字] is something I have created from scratch, and I have no authorized resellers. I sell branded products, and if you are indeed selling counterfeits, then you are in violation of Amazon’s terms of service.

I will file a Cease and Desist letter if the listing is not removed within 48 hours, and you will face legal action if you do not comply.

Sincerely,

[你的品牌或者店铺名字]"